Pdf how does packaging influence consumer behavior. The infographic provides a look at the various elements of product packaging and how they influence consumers. The intention of this study is to determine that how does the package characteristics color, size shape and labeling influence on the consumer buying behavior. Pdf relationship between packaging and consumers buying. Labeling and packaging on consumer buying behavior marketing. Product packaging, buying behavior, consumer behaviour 1. The current literature on consumer online purchase decisions has mainly concentrated on identifying the factors that affect the willingness of consumers to engage in internet shopping. It keeps on being seen as a key component in the buying decision, and also it is exhibited as a brand communication gadget that goes past the products and can interface with customers in both the physical and virtual forms. Factors influence on packaging design in an impulse consumer. To know the factors of packaging influence the consumer for taking the purchase decision. The research aspiration is to establish that the speculation of packaging approaches will influence on. A product appeals to us immediately, when the packaging looks spectacular. While some research was conducted by wisenblitz wisenblitz, 1999 on colour choices with packaging in fast moving consumer goods, they also highlighted the.
Our main objective is to find important element of packaging which directly affect the consumer buying behavior. Good and attractive product packaging influence consumers buying behavior by making them. Introduction product is a combination of tangible and intangible goods and services offers to a customer for sale. Influence of consumer behaviour on decision making process. How packaging influence consumer behavior term paper. Roleofpackaging on consumerbuyingbehaviorpatan district. European journal of, 201social and human sciences 4, vol. The objective of this study is to determine role of packaging on consumer s buying behavior. Family and household influences on consumer behaviour. The purpose of this research is to examine the essential factors, which are driving then success of a.
The study was conducted to determine which elements of product packaging are the most significant and how they impact consumer buying behavior. The site offers product ratings, buying tips, and price information. In spite of factors such as new technology or material development, consumers choices and desires are the important elements that drive the marketing process. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. Two factorial approaches are adopted to analyses this influence i. How the 5 senses influence buying behavior free epub, mobi, pdf ebooks download, ebook torrents download. She is a key member of a team exploring how technology can be used to enhance the student learning experience. Feb 17, 20 some identify a consumer package as one which isdirected toward a consumer or household.
Pdf impact of product packaging on consumers buying. Influence of packaging atrributes of food products on consumer behavior buying behavior. It is any idea, method, information, service or object created as a result of a process and serves a need or satisfies a want. Impact of packaging elements of packaged milk on consumer. The objective of this study is to determine role of packaging on consumers buying be havior. Essay on consumer behaviour essays, research papers and. Finally it has also been concluded that the packaging is one of the most important and powerful factor, which influences consumer s purchase decision keywords. Whenever we go to a shop, we instantly judge the book by its cover theres no way around it. This research work tends to study the importance or effects ofpackaging on consumer behaviour and the use of packaging as a promotional tool for consumer products as it relates to impulse buying, projecting of companys image and its position as a silent sales person. To find relationship between labeling and packaging on consumer buying behavior. In todays life packaging is one of the necessities of human life.
Studying the influence of packaging design on consumer. To improve the current minimal understanding of these influences for fresh produce, a survey instrument in the form of an online questionnaire has been developed and launched in the us. A measure from cosmetic products of peshawar region pakistan shahzad khan lecturer city university of science and information technology peshawar pakistan. Effect of packaging elements on consumer buying behavior. The effect of package design on buying behavior infographic. Onethird of consumer decisionmaking is based on packaging, according to research cited by the paper worker in the following infographic. With this main objective we also consider some specific objectives. Abstractglobally, the term, marketing is not a new phenomenon. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. The impact of consumer product package quality on consumption satisfaction, brand perceptions, consumer investment and behavior abstract consumer product packaging can serve a critical role in the consumption experience, but marketing and packaging science researchers focus primarily on pre and postconsumption aspects of consumer product. Consumer behavior is vastly influenced by the product packaging.
To find out the affect brand image has on the relationship between labeling and consumer buying. To more deeply explore the factors that influence consumer purchase behaviour through presenting an attractive packaging design in an impulse purchasing circumstance, the literature derived from previous studies in the field of packaging design, marketing communication and impulse buying. Packaging factors determining consumer buying decision. The purpose of this crosssectional survey study is to determine the impact of packaging elements on consumer buying behavior in pakistan. Role of packaging on consumer buying behaviorpatan district,june 2012 primary objective. Feb 06, 2017 it is further concluded that the packaging elements like its color, packaging material, design of wrapper and innovation are more important factors when consumers making any buying decision. Labeling and packaging on consumer buying behavior marketing essay. The buying behavior of a consumer is the decision processes as well as the actions the consumer takes in buying and using products. Internet shopping sites such as have become a common source of information about products. Consumer behaviour jane priest is a teaching fellow at edinburgh business school and teaches parts of the oncampus marketing course, as well as the consumer behaviour elective by distance learning.
The main objective of this study was to assess the relative importance of the labeling in packaging compared to other product. In addition, a poorly packaged product poses serious problem to salesmen, since it will require enough explanations to persuade customers to buy the product. Magazines such as consumer reports or backpacker magazine might also help you. Similarly packaging has its own impact on consumer buying behavior, especially on the last stage of consumer buying behavior i. This research paper examines the impact of packaging elements on consumer buying behaviour. May 09, 2016 it begun to strike me how substantially product packaging can influence consumer in the decision making process. These are also the products that are bought on impulse.
Moreover some researchers investigate impact of package and its elements on consumers overall purchase decision. Pdf impact of packaging on consumer buying behaviour. Packaging elements like color, images, typography, and brand name influence how soon the package catches the eye. Pdf impact of product packaging on consumers buying behavior.
Which factors is most convenient to influence consumer buying decision. To find out whether brand image affects the relationships of packaging on consumer buying behavior. Consumer behaviour consumer behavior is defined as activities people undertake when obtaining, consuming, and disposing of products and services et al blackwell, 2001. How does product packaging influence consumer behavior. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. Factors influencing consumer buying behaviour of luxury. Come browse our large digital warehouse of free sample essays. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Consumer behaviour and marketing action learning objectives after studying this chapter, you will be able to understand. Packaging attributes are considered to have an influence on consumer purchase decisions for food and, as a consequence, also on its consumption. We wanted to figure out impact of packaging on consumer buying behaviour and to explore reasons behind that. The field of consumer behaviour is the broad study of individuals, groups or organisations and the process they use to select secure and dispose of products, services, experiences or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Packaging is a mantra for encountering a period of immense potential. Different types of packaging styles plays a vital role in the life of product.
An understanding of consumer behaviour is essential in planning and programming the marketing system. Food packaging plays an important role in attracting consumers attention and generating expectations in the consumer that in turn affect their product perception and buying behaviour. Sampling the respondent was chosen from different area having different income and education level from peshawar area. Visual influence of packing on consumer buying behaviour. Visual elements of packaging that influences consumer buying behaviour. The relationship between packaging and consumers purchase. Pdf the objective of this study is to determine role of packaging on consumers buying behavior. The study of consumer behavior does not only include reasons for buying but also the consumption process of the consumer at large. The intention of this study is to analyse that how packaging influences the consumer buying behaviour this research will identify the relationship between. In the domain of consumer behaviour research, there are general models of buying behaviour. Factors which influence the buying behaviours of customers. Consumer behaviour in their cultural and social settings 5. They must also understand what factors can influence buying behavior and what packaging elements are most important to compel the consumer to purchase their. Role of packaging on consumer buying behavior patan district global journal of management and business research volume xii issue x version.
Consumer preferences and consumer buying behaviour are the major issues that should be taken into account when designing the package for a particular product. The packaging of the product is the final opportunity for marketers to rely on their brand. Impact of product packaging on consumers buying behavior. Packaging may be discussed in relation to the type of product being packaged. L renaud 2007 worked on the influence of ecolabeling on consumer behavior. A case of fmcg products misbah ehsansamreenlodhi, jinnah university for women. For the purpose of safety, handling, storage, mode of attraction, etc. The motivation for carrying out this study is to know how packaging elements impact on consumers buying behaviour. Particularly with less expensive and low risk products, the consumer has low involvement in the purchase and the only motivating factor is the packaging.
To examine the impact of packaging designs on consumer purchasing habit of fmcg goods before, during and after the dollarization era in zimbabwe. To calculate and justify the relationship between consumer buying decision and attributes of packaging. Impact of packing elements on consumer buying behavior. The impact of packaging designs on consumer buying. Effect of product packaging in consumer buying decision. No commodities can move from a production point to a consumption point without putting the.
Nov, 2016 packaging packaging can be defined quite simply as an extrinsic element of the product. The main purpose of the study was to find out if the basic idea of issuing customer cards still holds in a situation where a customer owns two or more of such cards, and which factors possibly influence the buying behaviour of such customers. Get the knowledge you need in order to pass your classes and more. Finally it has also been concluded that the packaging is one of the most important and powerful factor, which influences consumers purchase decision. Read this essay on how packaging influence consumer behavior. In this context quantitative method has been used, the purpose of this survey is to study the various packaging elements that influence the consumers buying behavior. Abstract packaging performs a central role as a medium in the marketing mix, in specifying the character of new products, in promotional campaigns, as a pricing pattern, and as a tool to create shelf impact. Packaging has now changed its traditional role of protecting the. The impact of consumer product package quality on consumption.
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